Our Experience

The Dream Development Team has more than 20 years of combined experience, making our elite team an authority in the Chicago real estate industry. A trio of award-winning top producers, we have focused our careers or working with developers to creating strategic and successful partnerships.

We come with a wide variety of expertise to offer our development partners:

  • A results-driven approach for land acquisition and determining the most profitable use for that land
  • A strategic approach to determining market supply and demand to implement the appropriate product type
  • Implement an appropriate specification program to capture market expectations as well as create option program to maximize profit margins on upgrades
  • Comprehensive plan and implementation of unit pre-sell and development sell-out
  • High dollar/square foot sales and quick turnover to meet and exceed projected pro-forma for each project

Our team is committed to finding unique solutions for each of our clients to achieve the most profitable return for them.

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Team Members

Colin Hebson

Colin Hebson has worked as a broker in the Chicago area’s real estate markets since 2000, and since that time he has grown his business to become one of the region’s most productive real estate experts, with over one billion dollars in sales to his name. He specializes in high-end properties and premier developments within the River North neighborhood and the greater north side, and has built a reputation among his clients as a professional who knows how to close great deals. His talent for connecting people encompasses not only his knack for bringing together buyers and sellers, but also building a dedicated sales team that regularly exceeds the competition in service and results.

Colin is also an oft-quoted authority on the Chicago real estate industry, having been featured in numerous publications and media outlets, including Realtor Magazine, Chicago Agent, Illinois Realtor, HGTV, the Chicago Tribune, Crains Chicago Business and more. He is the recipient of numerous industry awards, and has been honored as a Top Producer by the Chicago Association of Realtors since 2010.

Laura McGreal

Laura McGreal provides her clients with years of successful real estate experience in the Chicago area, having sold over $200 million in multiple Chicago and suburban markets. She combines strategic market research, strong negotiation skills, and exceptional organization to benefit both her buyers and her sellers while handling each transaction with a consummate degree of professionalism. She also has personal insight into new home construction, having started her career working for a large national developer and also having built her own home in Downers Grove where she lives with her family.

Laura earned a business degree in Finance before moving on to start her profession in real estate, giving her a competitive edge in the investment side of the business. A licensed managing broker since 2012, Laura has earned industry recognition several times throughout her career. Her hard work and true passion for real estate contributes to her continued success.

Karen Schwartz

Karen Schwartz has worked in real estate for over a decade, starting immediately after college working for one of the nation’s largest builders and has sold over $200M in volume. Her experiences there helped her develop several vital skills that have been of great benefit to her clients—she excels at proper planning and organization, communication, and having the patience to navigate the many ups and downs that can occur in a real estate transaction. Karen strives to treat her clients with respect and empathy while listening to their needs and helping them manage their expectations. Buying or selling a home is an important decision, and Karen aims to provide excellent service and an exceptional real estate experience. Her dedication to her clients has earned her significant recognition in her professional sphere—she has been named a Top Sales Associate and Top 5 Sales Associate in the Homebuilder Industry for several years running.

A native of Sugar Grove, Illinois, Karen earned her bachelor’s degree at University of Illinois in Urbana-Champaign and her MBA from DePaul University’s Kellstadt Business School.

Brendan M. Murphy

Born and raised in the southwest suburbs of Chicago, Brendan often thought of following in his father’s footsteps and becoming a residential developer. With a hammer in hand at a very young age, Brendan quickly realized he wanted to make a difference working with developers to succeed in the Chicago real estate market.

Knowing both the ins and outs of the city and suburbs, Brendan has an unparalleled passion for the city and the business. His knowledge of Chicago provides great value in the pursuit for new development opportunities. Always putting his client’s interests first, Brendan loves working with and for developers to finish their dream projects while staying involved each and every step along the way.

Although Brendan’s main focus is on residential/commercial development opportunities, he understands the importance of assisting buyers find their dream homes. With an unparalleled work ethic, Brendan focuses on eliminating what can be the complexities of the transaction. Attention to detail, commitment to his client, and the highest level of professionalism are the key aspects of his day-to-day approach.

Our Development Projects

SINGLE FAMILY HOMES

2238 W Palmer
5060 & 5064 N Ravenswood
1115 W Webster

1619 N Bell
1652 W Melrose
Shadow Ridge
1 new-construction home

TOWNHOME & SINGLE FAMILY HOME DEVELOPMENTS

Cedar Ridge (Lockport)
300+ Townhomes and Single Family Homes
Bristol Park Townhomes (Wooddale)
60+ homes
Forest Ridge Townhomes (Streamwood)
180+ homes
Prescott Mill (Oswego)
160 townhomes and 200+ single family homes
Villas at the Oaks (Burr Ridge)
32 townhomes
Sun City Huntley by Del Webb
4500+ homes

Shorewood Glen by Del Webb
700+ homes
Gateway Estates Townhomes (Park Ridge)
25 homes
Arlington Crossings Townhomes (Park Ridge)
60 homes
Regency at the Glen Villas and Townes (Glenview)
149 townhomes and 38 villas
Edgewater Glen
61 homes
Mayfair
26 Homes

LUXURY HOME DEVELOPMENTS

Edgewater Square II
15 New Construction Luxury Single Family Homes
Timber Trails DC (Western Springs)
Townhomes and Single-family homes
Lighthouse Pointe (Frankfort)
5 new-construction homes
Savoy Club Single Family Homes (Burr Ridge)
52 homes
Kensington Court (Glenview)
9 single family homes+

Elmhurst
15 single family homes
Mayfair Crossing
26 New Construction Single Family Homes
Edgebrook Glen
67 New Construction Single Family Homes
4616 & 4618 N. Kilbourn
New Construction

CONDO DEVELOPMENTS—LESS THAN 10 UNITS

River’s Edge
6 Luxury New Construction
Townhomes
1913 W Ohio
2 Duplex Units- New Construction
2823 N Damen
2 Duplex Units- New Construction

4909 N Ravenswood
6-unit Luxury New Construction Condos
851 W Fletcher
3-unit Luxury Condos
The Drake Manor
8-unit Condo Conversion

CONDO DEVELOPMENTS—MORE THAN 10 UNITS

510 W Erie
111 units
653 N Kingsbury
117 units
5 N Wabash
90 Units
20 N State
110 Units
Churchill Row Lofts
Lofts & Townhomes
600 N Kingsbury
106 Units

Pearson on the Park
25-unit Luxury Condo Conversion
1 E. 8th St
30-units New Construction
4141 N Kedzie
12-unit Condo Development
The Ronsley (676 N Kingsbury)
41 Luxury Residences
The Illume (111 S Peoria)
74 Condos
312 West Huron
70 Luxury Condos

Case Study: Illume

The Illume

79 units | 1–4 Bedrooms ranging from upper $300Ks – $1.6M
Penthouses starting from $1.9M

INCREASED AREA PRICE PER SQUARE FOOT

  • Initial pre-sale price at $545/sq.ft., compared to resale trading at $410/sq.ft.
  • Increased pricing to over $600/sq.ft. Increased penthouses $100,000+ from pre-sales pricing to trade at $700+/sq.ft.
  • 3 Major Price Increases
    Throughout the sales of the project to price well above the proforma.
  • Projected Sell Out Prior to First Deliveries
    Average absorption rate of 4/month

Our Service

With 20+ years of new development experience, we offer unmatched expertise in this segment of the market. The Dream Development team takes projects from conception through post-closing—we’re here every step of the way.

What does that entail?

  • Reviewing floor plans with the architect and developer
  • Ensure they are perfect and lifestyle appropriate
  • Comprehensive tier pricing for the project
  • Includes pricing premiums on different tiers after strategically reviewing the good, better, best units in the project.
  • Creating an option program for buyers
  • In-line with market demands + developer margins
  • Setting up a sales center in order to create the best client experience possible and to drive pre-sales.

Pre-Grand Opening and Grand Opening

  • Sponsor and host major parties for hundreds of brokers and clients
  • Generate buzz surrounding the project and create excitement
  • Tap into our database of hundreds of thousands of potential buyers to market new projects to them

During

  • Manage and manipulate pricing to maximize ROI
  • Create builder and developer story for each project to engage each client in the narrative
  • Host open houses and all presentations for clients and brokers
  • Relentless follow up to all prospective buyers and brokers to gauge interest, project sales, and to provide supportive feedback to developer
  • Provide world-class client service experience for each broker and every client we interact with
    We recognize that customer service make a big difference.