Case Study: Illume

The Illume

79 units | 1–4 Bedrooms ranging from upper $300Ks – $1.6M
Penthouses starting from $1.9M

INCREASED AREA PRICE PER SQUARE FOOT

  • Initial pre-sale price at $545/sq.ft., compared to resale trading at $410/sq.ft.
  • Increased pricing to over $600/sq.ft. Increased penthouses $100,000+ from pre-sales pricing to trade at $700+/sq.ft.
  • 3 Major Price Increases
    Throughout the sales of the project to price well above the proforma.
  • Projected Sell Out Prior to First Deliveries
    Average absorption rate of 4/month

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